It can be really easy to launch into talking about your how your website should work & look, without first stopping to think about the reasons why. It always pays to take a step back and have a think about who is actually going to be using your church’s website – as this will actually guide all the other decisions you make.
A church website for visitors
In most cases your primary audience probably should be people in the community around you who don’t yet come along – potential visitors. They might be looking to see what church is like, trying to find a community event for themselves or their children – or they might have no idea who they are. Either way – your website is the perfect place for them to find out a little more about who you are and what you are on about.
A church website for members
Your church’s website might also be a resource for your existing members. It could be a place for them to find out about coming events, catch up on missed sermons, and most of all – a place to send their friends to find out more.
Who is YOUR website for?
Those two broad categories are a great place to start, but they are just that – a start. Your church is unique, and the community aroundÂ you is also unique – so the specific types of people your church website is for will also be unique to you. Take some to time to think & talk about the type of people that make up your church, and the type of people your church is trying to reach in the community.
That, is who your church’s website is for.