What is Search Engine Optimisation?

If you’ve read or heard anything about Search Engine Optimisation (SEO) then you may know it can be a bit of confusing subject. Put simply – it refers to the act of making your website appealing to search engines in order that you appear higher in their results.

SEO has a bit of a bad reputation for being a little like snake oil – a lot of talk without much result.

Sometimes this is deserved – there are a lot of companies out there offering SEO services that promise huge results from their magic techniques – many of which are a little dodgy.

But there are also companies who do legitimately good work. There’s also a lot you can do yourself to help your site become easier to find.

The best thing you can do to appear higher in the search results is have a site with content that helps people find what they need.

Have great content that gives people the answers they are looking for. Have content that is kept relevant and regularly updated so it is seen to be current. And have content that speaks to people in terms they themselves would use.


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