Most churches understand that a church website will take up some of their resources. They expect there to be a financial cost in getting it set up. They expect it to take time in planning getting things set up. But many churches don’t think of the ongoing manpower they will need to keep the website running.
I’m talking specifically of the people who will be responsible for making sure the site continues to look its best, stay up to day, and keep acting as a useful tool for ministry.
Don’t think of your website as ‘set-and-forget’. You need to make a plan to keep it up to date. And the biggest requirement for this is people. Here’s a look at some of the type of people you might need to keep your church’s website running.
Someone to make sure the technical side of things run smoothly. Looking after site backups, software updates, security and more.
Someone to craft the text for the site – writing blog & news posts, updating content on pages and more
Someone taking stunning, emotive photos of people & events to help share what your church is like.
Social Media Person
Someone (or multiple people) to keep your Facebook Fans, Twitter & Instagram Followers up to date, and point them back to the website.
Someone in charge of things – and responsible for making decisions about the website and social media.
Someone responsible for the actual entry of content – uploading photos, sermons & events, and the content written by the copywriter.
Don’t freak out!
That’s a lot of different roles, and potential a lot of different people. If your church is big enough that you can have people for each of those roles – that’s brilliant. For many churches, the reality will be that a number of these roles may be filled by the same person.
And that’t totally ok – you always need to run your website in a way that is practical for your organisation. The important thing is to be aware of the types of things that will need updating and maintenance on the site – and making sure you know who is going to do them.