It’s a very thought provoking video – and got me thinking. The biggest takeaway I had from Jason’s vision of the future is the amazing variety of devices on which content will be consumed. Watches, phones, fridges, mirrors, car windscreens – Jason talks about all of these devices being used to view inspirational quotes, sermons and more.
As a church the challenge for you is whether or not your church’s content is going to available on that wide array of devices. That future is coming (whether you like it or not) and it is time to set your content free!
Set your Content Free!
If your church wants to keep reaching your community & encouraging your members – you have to act. You need to make sure the content you produce can be viewed on any type of device, and potentially through other networks and content sources. It’s no use having that content stuck in your own little silo – you need to set it free.
Your website needs to be more than just a storage place for your information – you need to look at it as a communication platform reaching out to the world. Here’s 2 ways you can do that.
Responsive/Mobile Friendly websites
You want your content to be readable on any kind of device – laptop, mobile phone, tv screen or even fridge. The best way to do this is with a website that is mobile friendly. This means having the site built in such a way that the content comes first – and the appearance adjusts and changes depending on the features of the device it is being viewed on.
Embracing the flexibility of the web (and not trying to force your website to look the same on every device) is a vital step in making sure your content is widely available. Set it free.
At FaithVox we work hard to make sure our websites work nicely for any existing device and browser (and for future devices and browsers too). We really want you to be able to make your content available to anyone.
Syndication and APIs
In the future – people will be consuming content from centralised sources which broadcast to different devices. In fact that is already starting to happen with Youtube, Vimeo and apps like PrayerMate. If you want your content to be part of that ecosystem – you need to make it available. That will likely be done in a range of ways – including RSS Feeds, Podcasting and APIs designed for sending content from one platform to another. Start looking at what sorts of options your existing platforms have for sharing your content (the whole content) to other sources.
We’re taking this very seriously at FaithVox – and by default all regularly published content will also be added to public RSS feeds – allowing events to be added to public calendars, sermons to be podcasted on the iTunes store and news articles to be republished elsewhere (if desired).
We’ll also be following the advancements in APIs and platforms around the web – to keep track of services and platforms we can link into to make sure your content gets seen by (and can encourage and teach) the largest audience possible.
How will you consume content in the future?