Strategy

Why communication isn’t a person thing. It’s a core strategy

The corporate world has been in the ‘communications business’ for years. The church world is just beginning the acquaintance. As Darrel Girardier puts it, churches often have a knowledge gap about communication tools and how best to put them into practice. As a corporate communicator now church communicator, Girardier has a rare perspective. His excellent…

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How to fix and prevent church website hackings

When you hear the sentence, “The woodcutter hacked down the tree”, what image comes to your mind? Most likely, NOT a swift, clean cut. More like a series of heavy, rough blows that basically make a mess of the job. So, if someone hacked into your church’s website, you can imagine the damage they are…

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Church tongue twisters fail for Gen Z (and how to fix this)

“Nevertheless, in church I would rather speak five words with my mind in order to instruct others, than ten thousand words in a tongue” (1 Corinthians 14:19 ESV) If you didn’t get every word in the title, that’s ok. Languages evolve, and we need to keep current. When we don’t, it’s as if we’re ‘speaking…

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Step 0: What to Expect from a Church Communications Audit

If you are a pastor or church communication leader today, you know the challenges of communicating both with the members of your congregation and with your digital mission field. The communications field is developing and changing rapidly as more and more people adapt to the wide variety of digital, social and mobile, communications tools. It…

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Church Online: The People, the Process and the Tech

We have been examining one of the biggest developments in church technology today: how to bring your church online. This is our third post in this series, following Jay Kranda‘s helpful videos regarding this issue as the basis. His analysis of church online really dovetails with my own experiences in helping churches develop online ministries.…

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Turtle or Bunny: How Churches can Properly Plan for Easter

With Easter quickly approaching, church leaders who plan for a long-term approach to retaining visitors as regular church members will find the most church growth during this season. In a way, the proper approach is much like the story of The Tortoise and the Hare. Deliberate planning can yield a result that extends far beyond…

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Dot Church: Just Fancy Shmancy?

In a world that’s filled with .coms and .orgs, a new option has opened up for all kinds of organizations and businesses, and churches are no exception. There are a lot of great reasons for churches to grab their .church domain name, and a lot of churches are actually seeing some really great success (since…

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Church Online: The Steps

In our previous post about church online, we talked about how your church can reach out to a new, digital mission field. I have been helping businesses, churches and ministries with digital and mobile marketing for years now and I recently saw that Jay Kranda, the online campus Pastor at Saddleback Church, had a video…

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Turning “On” your Offline Church

What’s next in the world of churches, marketing and technology in 2016? Two words: Church Online. Not to be confused by the phrase ‘Online Church’. Keep reading… You may have heard the term Online Campus and you’re likely to have heard the phrase ‘Internet church’, as well. Many top churches have already set the tone…

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